Spelling Communications Announces a New Client, SYNCRA: An Unforgettable Immersive Music and Art Experience!

We're thrilled to announce that Spelling Communications has just added an exciting new client to our roster: SYNCRA, an extraordinary immersive music and art experience. This revolutionary entertainment venture, which recently captivated audiences at its global opening in Vancouver, is gearing up for its Los Angeles debut.

SYNCRA has redefined immersive experiences by amalgamating interactive exhibits, art, games, music, and dance into a vibrant cyberpunk world. With over 10,000 sq. ft. of awe-inspiring audio-visual content, coupled with dozens of different interactive elements across seven distinctive “Neighborhoods,” SYNCRA is set to be the must-see event of the summer.

SYNCRA's Creative Director, Adrian Scott, shared his excitement about the project: "After the unbelievable reception Experience SYNCRA received in Vancouver, we had to bring it to the world’s largest stage. With a larger space, we’ve added brand new installments, merging a brand-new way to experience music with the interactive digital art that’s now possible. We're creating a lifelong memory for all ages.”

This innovative experience traverses the imagination of award-winning Creative Director Adrian Scott, and features all original electronic dance music specifically written for the event, along with meticulously choreographed lighting, effects, and immersive 360º projection content. The end product? A premium, high-tech adventure like none other.

Scott’s team of expert coders, programmers, lighting designers, and projection mapping artists have brought to life an animated visual canvas that forms the bedrock of this unforgettable audio-visual walkthrough experience. The interactivity stretches across skeletal tracking, touch screen games, infinity illusions, photo capture, lighting controllers, video warping, and interactive sculptures in the seven “Neighborhoods” - Mirror District, Sound Gardens, Particle Park, Pulse Alley, Syncra Station, Frequency Bar, and The Arena.

SYNCRA is open to families and visitors of all ages, except on selected evenings where it transforms into CLUB SYNCRA, a 21+ adults-only venue featuring live DJs.

Join us in the celebration of art, music, and immersive experiences at the San Pedro Port of Los Angeles / Crafted - 112 E. 22nd St. San Pedro, CA 90731, from August 16th, 2023 onwards. Secure your tickets at www.experiencesyncra.com.

OneDoor Studios and “Calculated”

Spelling Communications is representing the development and distribution studio OneDoor Studios. The company is using its unique model of fan and investor-funded project development to adapt the young fiction hit “CALCULATED,” into a feature film.

With an industry-first interactive application of artificial intelligence (AI), the first-of-its-kind project brings together investors, artists, producers, team leaders and the author of “Calculated”, Nova McBee, in a fascinating, real-time design and artist development process.

SocialPulsar, Spelling Communications Announce Strategic Alliance

SocialPulsar, Spelling Communications Announce Strategic Alliance

New Agency Alliance Boasts First New Account Win, GetZENd

Global digital marketing agency Social Pulsar announces a strategic alliance with U.S. public relations firm Spelling Communications, providing their respective and future clients with a new tightly integrated roster of compatible digital marketing and media relations services to stimulate brand awareness, audience engagement and growth. The two agencies solidified the new relationship with their first joint account win, GetZENd, a cross-platform success coaching company headed by pre-eminent performance coach and Wall Street Journal best selling author, Zahra Karsan.

SocialPulsar
Headquartered in San Francisco, with offices in San Jose, India, and UAE. SocialPulsar offers two main services: Marketing Automation and B2B Marketing. Within these two silos, Social Pulsar provides an omnibus of digital services for businesses from start up’s to Tier 1 clients — running the gamut from branding, strategy, marketing analytics, social media marketing, SEO and multi-platform app development. (#DigitalMarketingAgency, #SocialMediaMarketing, #AppDeveloper)

Current and past clients include Way, Renault, Share Tea, Vitality Bowls to name a few. Since inception, SocialPulsar has received many distinguished industry awards and acknowledgements, with recent inclusions in the 2021 Digital Best SEO Companies in San Francisco, 2021 Digital Best App Marketing Companies, and the 2020 Clutch top B2B Companies in the US.

Spelling Communications
Based in Los Angeles and Philadelphia, Spelling Communications is one of the most established independent PR firms in the industry. The agency’s core competencies include media relations, positioning strategy, and CEO reputation management. Their industry specialties include media & entertainment, technology, advertising agencies, professional services, and nonprofit. Spelling Communications also excels at offshore-to-onshore awareness building for overseas companies seeking to penetrate the North American marketplace. Over the years, they have represented brands big and small, including Intel, FreshBlood Group, Davis Elen Advertising, Univision, CASA/LA, KPMG, Charter Communications, Luma Pictures and Promerica Bank.

“We refer to our integrated capabilities as “Lightning and Thunder,” cites William Henderson, VP of Global Sales and Business Development at Social Pulsar. “Spelling Communications’ proven expertise at generating MSM editorial content is the lightning, the flash of news that comes unexpectedly and with great fanfare. Social Pulsar’s ability to extend the life of that initial media coverage through our deep expertise in digital marketing and social media management is the rolling thunder that follows the lightning flash. Our world is the underlying web infrastructure where the digital marketing and social media management wars are won. Together, the combined and symbiotic skills of our two firms offer businesses a unique and powerful market advantage.”

The new alliance’s first joint client is world-class performance coach and best-selling author Zahra Karsan whose latest book “Six Weeks to Happy” debuted at #1 on the Amazon and Barnes and Noble charts and recently hit #2 on The Wall Street Journal Bestseller List. Her company, GetZENd, offers a suite of interactive tools that include online video training and an award-winning app to help overstressed careerists stay on track with their life goals without compromising their life experience.

“I immediately saw the benefit of a synchronized offering of earned media placement reinforced by a multi-disciplined digital marketing effort,” stated Zahra Karsan, CEO of GetZENd. “It’s proving to be a powerful combination in generating awareness and engagement for our brand.”

Helping Filmmakers Help the World

Documentarian and water policy influencer James Thebaut of The Chronicles Group was on Spectrum 1’s flagship morning news program, Your Morning in Los Angeles to discuss the impact of droughts on farms in the summer of 2021.

When You Should…(Or More Likely Shouldn’t) Use a Newswire Service

Many clients see press releases on PR Newswire, BusinessWire, or any of the other sub-newswire services that larger corporations and publicly traded companies issue and think that if a company as large and successful as those do it, that “this is the way.”

Just because it works for Disney, doesn’t mean it works for you.

What they don’t realize is when Coke, or Honda, or Autodesk use these services, their name recognition carries so much weight that they actually get pickup from that release in everyday trade and business publications.

When it’s your company, however, the most likely result is that you’ve spent close to (or over, depending on your word count and distribution options selected) $1,000 for a release that no one will ever see outside of you and your team. You’ll typically receive this in an impressively long email full of dozens of RSS auto-pickups on websites buried so far down in the depths of the internet that no one will ever find them.

Google’s algorithms specifically filter out that automated pickup. So your release will be visible on PRNewswire.com and that’s virtually it. Money well spent.

Typically we advise our clients to spend that money elsewhere. Social media buys, advertorials, etc. rather than the black hole of a newswire service until they reach a certain size (and of course publicly traded companies are required to issue releases on newswires).

We find it’s far more effective to have a public relations firm on your side willing to put in the hard work of creative concepting to find angles to work your news into the media cycle. Develop relationships with journalists who will cover that news when dialogued with directly, rather than depend on them seeing it coming from a newswire’s giant spam list for that industry category.

SO…when SHOULD you use a newswire?

Even for small to mid-size companies there are times when it’s worth putting a release out on a wire service. It can announce that a piece of news is just that newsworthy, or that your company has hit a milestone of growth or influence that warrants trumpeting your greatness among the big dogs.

Without a doubt, having releases on newswire can be an indicator of a company having some heft. It’s public, permanently placed, and expensive. But when everyone is trying to beat their chest, it still just gets lost in the weeds as opposed to real, earned editorial coverage.

Email us for a discussion on how we can work with your company, or with any general questions and we’re happy to help.

A Visual FX Client Gets The "Deadline" Treatment for Original Film

Spelling Communications has a deep vein of experience in representing both visual effects companies as well as filmmakers, which made our client Adam Stern of VFX house Artifex Studios asking us to help promote casting for his original film “Levels” a slam-dunk. We strategically provided an exclusive to “Deadline,” as arguably the most read daily publication in the entertainment industry. Filming starts up later this year, but the buzz has already begun.

NBC4 Los Angeles Profiles New CASA/LA CEO

As part of our campaign to boost awareness for foster-centric nonprofit CASA of LA’s first Black CEO, Charity Chandler-Cole was profiles on NBC4 Los Angeles, as well as in several other high profile outlets.

CASA LA in Los Angeles Times

Our long-time client, CASA LA, was just featured in the Los Angeles Times on the growing need for voluntarism during the pandemic.

By NITA LELYVELDCITY, BEAT COLUMNIST OCT. 10, 20206 AM

This is the story of a beautiful little girl, now 9, who loves princesses and unicorns and got a rough start in life. Her mother tested positive for drugs when she gave birth. She lived with her father, cared for by his mother, until her grandmother died. After that, no one vigilantly tended to her needs, though she was only a toddler. No one signed her up for school when she was old enough for pre-K.

For the full publication click here.

Good Deeds in San Francisco Get Front Page Treatment

Our client, actor and entrepreneur Bobak Bakhtiari, was featured on the front page of the San Francisco Chronicle for the work he did during COVID-19 at his iconic Tanforan Shell & Carwash. Bobak brought us in to help with the nonprofit organization Mothers Against Poverty during their virtual gala (which appeared on Extra!), and to promote this incredibly unique cultural happening.

Read the full story in the Chronicle here.

Are You Ready for Recovery?

Now that daily life is beginning to re-emerge from the covid 19 emergency, your business must also find ways to revive and re-emerge.  

It will not happen quickly. It certainly won’t be easy.  But we can ensure your best chance at recovery by reintroducing your brand to your target audience.

Creating strategic media exposure about your company can revive your brand while the marketplace begins its inevitable recovery.

We know how to do this because we’ve done it before!  Spelling Communications has helped many companies weather multiple global crises, including: 

• The dot-com bubble

• 9/11 

• The Great Recession

How? By using free media (i.e. “earned media”) to keep your business relevant during a crises and beyond. Strategic media coverage is the key to filling the current void and kick starting your company’s recovery.

Many businesses and brands have gone dark during this turbulent time, leaving a vacuum of opportunity in the media for savvy companies.

Everyone is cost conscious now…so are we.  We are not indifferent to the financial losses most companies have suffered.  Our fees reflect a new-normal of your company’s diminished ability to pay.  We are all passing through a storm of disruption and distress.  Now is the time to focus on recovery.  Nothing less than the survival of your company is at stake.

Things are starting to open up.  If you think its time to reclaim your position in the marketplace, we can support you every step of the way.

Contact Brian McWilliams at 310-838-4010 or bmcwilliams@spellcom.com for a free consultation.

Let's Meet at NAB

Going to the NAB (National Association of Broadcasters) Convention? So are we. Let’s set a time to meet up at your booth, for a coffee, or for a cocktail and discuss your brand and what the best strategy for your company is in 2020. While this year’s show is facing challenges due to the global concerns over the coronavirus, the capital and time expense that’s already been spent makes it a show that still can’t be ignored or skipped.

To make the most of your NAB a sound media relations strategy is paramount - find out more about what Spelling can do to maximize your investment and corral the roaming hordes of media to best hilight your offering by visiting our trade show page here.

Reach out to Spelling’s VP Brian McWilliams to set up a time to meet at the show. bmcwilliams (at) spellcom.com

Yahad - In Unum on New York PBS

Father Patrick Desbois, the priest who uncovered thousands of Hitler’s hidden killing fields, now reveals the ISIS terrorist factory and the exportation of hate.

FreshBlood Group on Bloomberg Radio

Patricia Malone, FreshBlood Group’s Chief Creative Officer, on women’s leadership roles in the healthcare industry. Hosted by Lisa Abramowicz and Paul Sweeney.

CASA LA on NBC 4

CASA of Los Angeles recently put out an urgent call for volunteers, as the wait list for foster children in need of a CASA volunteer topped 300. Spelling organized a press conference, which was covered by every major regional TV outlet, including NBC as seen below.

Artifex Featured in Animation Magazine for "Are You Afraid of the Dark"

Artifex Studios drew attention for their recent work on Nickelodeon’s 3 episode relaunch of beloved spooky series “Are You Afraid of the Dark,” which drew rave reviews and plenty of viewers.

FreshBlood featured on PharmaExec Podcast

Robert Finkel, the CEO of The FreshBlood Group talks with PharmExec editors about the positives and negatives of pharma’s marketing needs, the details and evolution around founding The FreshBlood Group, and how emerging pharma and biotech companies can budget in successful marketing.

Another great night at an Evening to Foster Dreams

The 7th Annual CASA of L.A. Evening to Foster Dreams Gala was a rousing success at the spectacularly decorated Beverly Hilton Hotel on April 24th. The million-dollar fundraising event brought together volunteers and dedicated community members to honor Los Angeles leaders who have demonstrated extraordinary commitment to children who have been abused or neglected and are living in foster care.

Spelling Communications was on hand to manage the star-studded red carpet and introduce the media to notable CASA/LA members.

Fr. Desbois interviewed on CNN