Rainmaker Package

Drive Growth

For decades, Spelling Communications has successfully leveraged the power of public relations to assist companies of all sizes in fueling new business development and growth. We consistently saw that the editorial media coverage we generated moved the needle in conjunction with our client’s internal new business development efforts. The credentialing power of PR enhanced their reputation and their ability to attract and close new business.

How does it work?

  • Spelling Communications promotes your company and its product/service offerings for 3-6 months, accumulating compelling editorial media placements (articles) in the process. This time period also enables us to become fluent in your company culture and expansion goals.

  • We then repurpose those media placements into our proprietary system of email outreach to your targeted new business prospects. We have developed a simple and effective form of email practice that cuts through resistance and optimizes response. This process is magnified by including links to accumulated media placements about your company…creating the kind of credibility and trust that only 3rd person, objective journalism can provide.

  • We build a custom microsite that specifically positions and promotes your company to new business prospects, linking prospects to the site in all initial and follow-up contact.

  • We monitor the daily results of the new business campaign and schedule Zoom meetings between your company representative(s) and new business prospects.

    The rest is up to you.

PR Meets Development

We now provide a direct and coordinated approach that fuses those two disciplines, giving businesses a unique integration of essential services to boost their odds for growth.

We have grafted the process of PR with Business Development to offer a Rainmaker Package for companies that don’t have a dedicated new business team.